digital retailing

Our team was asked to assess the opportunity of allowing motorcycle buyers to purchase vehicles 100% online. We dove headfirst into a very deep discovery phase. Then we were tasked with producing an MVP solution.

role: UX design lead + product development + user research

Product work included:

• Estimating funding and resources for the project

• Strategy and road-mapping exercises

• User interviews and problem discovery

• Partner research and go-to-market strategy

The design process included:

1. Empathize - Understand business and user needs

2. Discovery - User acceptance testing, user interviews, flow diagramming

3. Visualization - Generate wireframes, mockups, and ideate solutions

4. Prototype - Design reviews, user interviews, and consumer validation

5. Release - Production, developer handoff, analysis of performance, and optimize